CLIENT
Kodak & AgfaPhoto (GT Company)
Kodak & Agfa: Introducing Iconic Brands To New Audiences
Challenge
Relaunch Kodak and AgfaPhoto to European audiences, reigniting their legacy in today’s modern technological landscape.
GT Company, built on a network of buyers, is a design office, manufacturer, importer, and a global distribution business that relaunches prestigious brands needing a new lease of life.
They partnered with us to relaunch the Kodak and AgfaPhoto brands in Europe, with an organic search strategy to engage English, French, German, Spanish, Italian, and Polish audiences.
Strategy
Localising jargon to reach photography fans
Kodak and Agfa are both well known as the leading film camera brands. They now also offer a range of modern photography and video based products.
To maximise reach, we devised a multilingual SEO strategy that included in-depth keyword research in each target language, covering the entire range of products, which includes cameras – analogue and digital, action cams, digital photo frames, ring lights, dash cams, photo printers and more. The keyword strategy mapped their full set of features and characteristics.
Execution
Optimising and localising multilingual content
We managed the SEO and localisation in several European languages. A major focus of the work was ensuring content tapped into user search trends.
Content creation aimed to highlight the uniqueness and technical excellence of both brands, while ensuring keyword placement in site copy sent the right ranking signals to search engines.
Multilingual keyword strategy
Multilingual content optimisation
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