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B2B Social Media Advertising & Strategy

Engage and connect with your target audience with sophisticated social media marketing. Increase interaction, convert visitors into qualified leads, and expand your sales funnel, through attractively curated content and thought leadership.

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B2B brands we've grown on social

Why does social media matter for B2B companies?

Social media is where digital personalities are created. And that’s no different for B2B companies. 

Social enables you not only to raise awareness and establish credibility, but also to personalise your brand and building lasting connections with clients. Facebook, LinkedIn and WhatsApp are the new email and phone – and so much more!

Learn how to use social media to build a brand, generate leads, and pave the way for the development of those critical relationships required for success.

Know how to leverage data, technology and creativity to reach potential customers with the right message at the right time.  

Businessman office

Demonstrate thought leadership to increase your credibility

Social media marketing is full of businesses ‘gurus’ claiming they have the elixir to fix the world’s problems. But establishing credibility takes more than some flashy ads, a Facebook page and a credit card.

Learn how to publish and promote authentic thought leadership that will resonate with your audience on social media. Make your content stand out to showcase your experience and wisdom, and the quality of your product or service.

We understand what it takes to deliver incredibly complex and lengthy conversion journeys in B2B businesses through thought leadership – driving credibility, visibility, and sales.

Don't rely on LinkedIn alone

While LinkedIn may be the first site that springs to mind when it comes to B2B social media marketing, your audience is just as present on Facebook, Instagram, Pinterest, and other social media platforms as well – don’t overlook them. Often the best approach is a multichannel one.

We’ll advise on the best possible channel strategy for reaching prospects, nurturing relationships, and growing your sales pipeline through social media.

AccuraCast is our digital marketing partner to build our brands and generate leads. We highly value their strategic approach and hands-on support to deliver the best results and achieve our goals.

Jos Veldwijk - Tembo

Focus on the metrics that matter

It’s tempting to become obsessed with tracking vanity metrics on social media, such as likes and follows. But those don’t necessarily convey the whole story.

We’ll work with you and your sales teams to develop KPIs that actually matter for business growth, focusing on critical indicators like qualified leads and ROAS (return on ad spend).

Use social media throughout the marketing funnel

Developing trust with your audience takes time and multiple touchpoints. We work with you to promote strategically-placed content, such as eBook downloads and webinars, followed up with timely sales messages across different social platforms.

Capturing attention and driving valuable actions in the right moments means establishing the tracking data, technology, content and personnel to make the whole process run seamlessly.

Interested in our services?