The latest digital media news, industry analysis and original research from thought leaders, AccuraCast. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.
With more than 300 million active users, Snapchat has become one of the most popular social networks, particularly amongst the younger generations. As the social network app has been constantly developing, news has recently surfaced that the brand filed a patent back in November 2014, which would let users unlock photos and videos based on the position and geolocation of their device.
Following in the footsteps of Facebook and Instagram, Twitter has now begun to test auto-play videos on smartphones. Auto-play videos automatically stream silently while users scroll through their newsfeed, without users needing to click ‘play’. This update for Twitter comes after the recent launch of the 30-second video option, which enables users to embed videos in their tweets.
According to new research by L2, Instagram has overtaken Facebook in terms of brand posts, as companies continue to find Instagram to be a better medium to reach their desired audience organically. So, if you’re mainly using Facebook to engage with your target audience, maybe it’s time to consider adding Instagram to your Social Media strategy as well.
Hot on the heels of news that the far Left won the election in Greece, on the back of an anti-austerity platform, BBC Newsnight ran a report that explored a supposed growth of interest in Marxism in the United Kingdom. However, our own research indicates that a surge in Marxist theory and socialism isn’t really happening.
New research shows us just how popular browsing on phones and other devices has become. Consumers are clicking much more on mobile devices as opposed to desktops and laptops. Impressions, spend and conversions have also risen significantly, however not all metrics are quite on par with desktop just yet.
Bing has announced a change in editorial policies that will mean advertisers can no longer include phone numbers in their ad copy. Back in February 2013, Google made the decision to stop advertisers including phone numbers in AdWords ad copy. Today, Bing has once again followed Google’s lead.
According to a recent report the total amount of money lost due to tax evasion in the UK currently stands at around £122 billion per year. While the government claim they are doing all they can to combat tax evasion, it simply isn’t enough.
A recent report from Juniper Research has found that money transactions made by smartphone and tablet users will rise significantly within the next five years. They predict 195 billion mobile commerce transactions will be made by 2019, up from 72 billion already made in this year alone.
A recent report from the Financial Times says Facebook are set to launch a new enterprise collaboration called ‘Facebook at Work’. This is the first concerted effort Facebook has made to compete with business networking sites like LinkedIn, Microsoft SharePoint and Yammer.
Questions are already being asked about the future of smart glasses. A new report from Juniper Research predicts that shipments are “unlikely to exceed” 10 million units per annum between 2014 and 2017, compared to previous prediction of $53bn by 2019.
Google’s latest algorithm update, Penguin 3.0, hit last Friday and has sparked some confusion among webmasters as to whether or not their website has been hit. The recent update marks the third algorithm Google has released under the Penguin name and is designed to reduce a website’s visibility in search results if it is guilty of using various link spam tactics that Google don’t approve of.
Juniper Research recently conducted a study in relation to the use of smartwatches. They’ve stated that by 2019, 100 million smartwatches will be in use worldwide. With the first few major players already producing and shipping the watches, Juniper predict a significant amount of opportunities to be created as a result of this new market.
Twitter have officially begun testing their ‘buy now’ button this week, which will allow users to buy items directly from a tweet with just the click of a button. The new feature will be tested through an interesting mix of official test partners, ranging from the luxury British fashion brand Burberry, to the world-famous pop star Rihanna.