With a new Penguin update from Google on its way, should webmasters be preparing for even more website destruction, or a relief from the hammering effects of previous Penguins? Countless websites were hit with the first few Penguin updates, meaning they had to spend an enormous amount of time recoding, carrying out link audits, and recovering their SERPs. Specifically, companies have had to remove or disavow every link on their website that could be interpreted by Google as being part of a link scheme.
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Football fever has spread truly worldwide this year, with searches surrounding the World Cup dominating trends on Google for most of this month. Over 1.1 billion related searches have been carried out on Google since the first of 44 matches that have been played so far. And the resulting trends are both funny and intriguing…
In the wake of a number of indecisive climate summits, the global drive for change in environmental matters appears to have diminished. This inertia is having an impact on the mobile industry, where annual supply chain greenhouse gas emissions (GHG) are expected to reach 115.5 megatonnes by 2019 – the equivalent to 60 years of flights from London Heathrow airport or the annual emissions from 22.6 million cars.
Opera Mini is a proxy-based web browser for mobile phones, which compresses data down to as little as 10 per cent of its original size, allowing for a seamless browsing experience regardless of bandwidth. This tool has been extremely popular in Africa, where fixed broadband reaches only 0.3 per cent of the total population.
Every newspaper, blog and magazine has its own style of writing and grabbing the attention of its target readers. We thought it would be a fun idea to examine the differences between a number of online publications. What are the values and aspirations of the media websites we use every day?
The proportion of the population now using their phones to browse the internet has risen at an extraordinary rate. In fact, according to Nielsen, Americans now spend more time browsing the web using mobile devices than they do on their desktop computers.
Halloween is almost upon us and for many people this means two things, a Halloween fancy dress party and the need for an awesome costume to match. For many costume and fancy dress retailers this is their busiest and most profitable period of the year, so there is a lot of competition for advertising space. Advertisers are charged with creating compelling and unique messages and therefore analysing Halloween could provide great insight into creating effective ads.