by: About AccuraCast
Expanding Horizons Live Events: The Future of Financial Services Marketing
AI, Automation & the Customer Evolution.

The financial services industry is at a pivotal moment.
AI and automation are transforming marketing strategies, consumer behaviours are shifting, and financial services brands are under pressure to balance long-term brand equity with performance-driven results.
At AccuraCast, we bring together senior decision-makers from leading finance brands to explore the trends shaping the future of marketing.
What we covered:
- Managing the Impact of AI & Automation
How can brands embrace AI without losing the human touch? Our keynote speaker will dive into the risks, rewards, and real-world applications of automation in finance marketing. - Balancing Brand Building & Performance Marketing
Striking the right balance is key. We’ll discuss how to maintain long-term brand equity while delivering measurable performance. - How Do You Build & Maintain Customer Trust
Consumer expectations are shifting faster than ever. Our keynote speaker will share insights on how finance brands can stay ahead by evolving their strategies.

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What was on the agenda?
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Mission
Our mission is to equip marketing leaders with the insights and strategies they need to thrive in this rapidly evolving landscape. Join us as we tackle key questions, share actionable solutions, network with peers, and shape the future of marketing in financial services.
Our Expert Panel of Speakers

Farhad Divecha
Group CEO

Paul Bennett
CMO, Financial Services

Jérôme Bergerou
International Director

Rubén Annaratone
Digital Marketing Consultant

Claire Daly
Digital Marketing Assistant

Stefano Roberti
Digital Marketing Consultant

Sergiu Mihalcut
SEO Executive

Husein Guruji
Digital Marketing Consultant

Lourenço Caliento Gonçalves
SEO Consultant
Ready to join the event?
Reserve your seat and be part of a live experience where digital marketing leaders share real strategies, insights, and results. Fill in the form to confirm your participation.








