Event Date
May 13, 2025
Expanding Horizons Live Events: The Future of Financial Services Marketing
AI, Automation & the Customer Evolution.
The financial services industry is at a pivotal moment.
AI and automation are transforming marketing strategies, consumer behaviours are shifting, and financial services brands are under pressure to balance long-term brand equity with performance-driven results.
At Accuracast, we bring together senior decision-makers from leading finance brands to explore the trends shaping the future of marketing.
What we covered:
- Managing the Impact of AI & Automation
How can brands embrace AI without losing the human touch? Our keynote speaker will dive into the risks, rewards, and real-world applications of automation in finance marketing. - Balancing Brand Building & Performance Marketing
Striking the right balance is key. We’ll discuss how to maintain long-term brand equity while delivering measurable performance. - How Do You Build & Maintain Customer Trust
Consumer expectations are shifting faster than ever. Our keynote speaker will share insights on how finance brands can stay ahead by evolving their strategies.
Registration is now closed, but here are some great pics from the event!
What was on the agenda?
- 09:00
- 09:30
- 09:40
- 10:00
- 10:45
- 11:00
- 11:45
- 12:00
- 12.30
Mission
Our mission is to equip marketing leaders with the insights and strategies they need to thrive in this rapidly evolving landscape. Join us as we tackle key questions, share actionable solutions, network with peers, and shape the future of marketing in financial services.
Our Expert Panel of Speakers
Farhad Divecha
Group CEO
Paul Bennett
CMO, Financial Services
Virginie Faucon
CMO, AXA Health International
Natalie Williams
Marketing Director, Airwallex
Kyle Fox
Group Brand Strategy Lead, Aviva
Stephanie Wilks-Wiffen
Director of Marketing, eToro
Helen Owen
VP Marketing, Br-dge
Andrew Grill
Author of Digitally Curious
Shakeela Williamson
CMO – Wealth Management, Citi
