How To Engage Customers With AR

Consultancy firm, KPMG, uses AR to train employees on health and safety procedures in offices. The AR apps are programmed to guide employees in case of emergencies, and provide general information for employee wellbeing as they move around the premises.

Whether you want to buy online or in store, the IKEA app offers advantages to its users, allowing them to see their products within their own homes, using augmented reality. Customers can select anything from the store’s catalogue and see how it will look to scale in their house.

Both AR and VR have been used by tourism boards, hospitality providers, and tourist venues to enhance the travel experience with features such as virtual walkthroughs of hotels, augmented reality tours, and XR information points triggered by proximity or QR codes in places such as museums.

Amazon Try-on technology uses augmented reality to virtually fit shoes onto users’ feet. It enables users to see exactly what shoes would look like on them. This way you can visualize the size, fit, and cut of each apparel before you pay.

New technology is often the solution for brands that want to take their marketing to the next level or set themselves apart from competitors. Identifying customer pain points can guide brands on the creation of immersive experiences that engage customers and solve these problems, making them feel as though they are a part of the action, while focusing on the product or service.

The choice of VR and/or AR solution will depend on the business objectives and what you want to achieve. Each has its own advantages and disadvantages.

At AccuraCast, we aim to help you grow your business by providing strategy consulting and guided implementation for best-in-class XR services, so you can keep up with the rapid pace of digital transformation.