4 Things You Should Know Before Investing In Marketing AI

With an estimated 85% of UK businesses claiming to be ready to invest in it by 2020, AI is becoming a fast-growing field. With so much information on AI out there, research can get overwhelming. Fear not, we are here to help break it down.

Firstly, what can AI do for your marketing?

• It can help generate more qualified leads and/or increase your sales.
• AI can also predict your customer’s next move, revealing numerous opportunities for you to improve their journey to purchase.

We created a step-by-step guide to help walk you through the main considerations when looking to invest in AI for marketing. We outline key questions to ask AI suppliers, and explain how to ensure your AI is working effectively once you have implemented it.

With 15 years of experience, AccuraCast is at the forefront of data-led marketing. We are one of the only digital marketing agencies successfully using off-platform AI and machine learning solutions in digital marketing, helping our clients optimise their campaigns and create better marketing strategies.

Download our guide to see if your marketing campaigns are ready for AI.