- Financial services
- Google Search & Display
- Paid social
- Paid search
Payment solutions provider, CCV collaborated with us to promote CCV Easy.
CCV Easy is an unattended payment solution that offers fast, secure ways for companies to process self-service, cashless payments.
A series of trend reports were produced to offer insights into the upcoming changes for industries most likely to be interested in such card-processing terminals: electric vehicle charging, vending machine providers, service stations, and public transport.
A hybrid account-based marketing (ABM) strategy was adopted to allow effective targeting and personalisation of messaging. The aim of the campaign was to generate leads via the gated report, by advertising it to leaders in specific industries across Western Europe.
LinkedIn was chosen as the primary channel to target specific companies in the industry, and to target users by interest. Display, Search and Facebook were used to raise awareness and retarget qualified users.
Native & on-site lead gen ads
Mixed online content with real-world events
Qualified potential customers were reached
Targeted named businesses across 5 key industries
Average cost per business 2 business lead
All Western European and Nordic markets targeted