CLIENT
CCV
SECTOR
  • Financial services
CHANNELS
  • LinkedIn
  • Facebook
  • Google Search & Display
SERVICES USED
  • Paid social
  • Display
  • Paid search

Payment solutions provider, CCV collaborated with us to promote CCV Easy.

CCV Easy is an unattended payment solution that offers fast, secure ways for companies to process self-service, cashless payments.

A series of trend reports were produced to offer insights into the upcoming changes for industries most likely to be interested in such card-processing terminals: electric vehicle charging, vending machine providers, service stations, and public transport.

CCV ticket payment solution

Account-based marketing

A hybrid account-based marketing (ABM) strategy was adopted to allow effective targeting and personalisation of messaging. The aim of the campaign was to generate leads via the gated report, by advertising it to leaders in specific industries across Western Europe.

Multi-channel strategy

LinkedIn was chosen as the primary channel to target specific companies in the industry, and to target users by interest. Display, Search and Facebook were used to raise awareness and retarget qualified users.

CCV EV charging systems

Native & on-site lead gen ads

Mixed online content with real-world events

CCV Easy ad for service stations

470,000

Qualified potential customers were reached

Industry focus

Targeted named businesses across 5 key industries

CCV Easy German ad
CCV Easy report

€21.07

Average cost per business 2 business lead

International

All Western European and Nordic markets targeted

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