5 Steps to Improve the Performance of Your Google AdWords Display Campaigns

Display advertising campaigns account for over 25% of all digital marketing budgets. Getting this component of your marketing right is important as a small percentage change in performance metrics can result in substantial cost savings for your company.

Creating a robust display campaign will help you achieve the following:

• Drive brand recognition
• Increase product awareness
• Reach a much wider audience than any other online medium

To develop a successful display campaign on Google AdWords you need expertise, creativity and an eye for detail. There are several factors you need to consider. Here’s a step-by-step guide you can follow to help you achieve better results.