
Melanie Lange
Group CEO
Melanie is a digital marketing consultant at AccuraCast, specialising in crafting innovative strategies to help businesses grow and succeed online.

TikTok Ad Specs
TikTok‘s ad formats and sizes offer a variety of opportunities for
Granting Agency Access
When you’re ready to work with AccuraCast, the first step after you’ve
Building Marketing Capability for Scaling: In-House vs. Agency
The decision to scale in-house or partner with an agency isn’t just
Understanding Gen Z: What Global Brands Need to Know
Gen Z is no longer the “next generation”. They are now your
GEO vs SEO: What’s the Difference?
In the fast-changing digital marketing landscape, staying ahead means not just adapting,









