From a verified list of the exact target audience.
CLIENT
Bat For A Chance
Bat For a Chance: Engaging underserved communities
Challenge
Empower underserved UK communities through cricket
Bat For A Chance, a UK-registered charity, uses cricket as a vehicle for social change. They launched their most ambitious domestic project to date: “Changing the Batting Order.” The goal was to place cricket equipment directly into the hands of those least likely to access it: in communities facing economic disadvantage and primary schools with limited sporting provision.
The challenge was not simply scale. The charity needed a fair and effective way to identify and verify eligible schools. Accuracast was tasked with designing a process that prioritised state-funded schools in the most economically deprived and underserved areas.
Accuracast was also tasked with promoting the charity’s work to cricket enthusiasts that could help with future fundraising efforts.
Strategy
A data-first model for equitable reach and scalable impact.
To maximise both scalable impact and organisational credibility, Accuracast developed a multi-channel digital strategy built on data, transparency and long-term value.
Rather than relying on broad awareness tactics, we adopted a precision-led approach, leveraging publicly available UK government socioeconomic data to identify approximately 5,000 primary schools located in the most deprived and underfunded areas of the country.
Our strategy focused on three key pillars:
1. Precision Targeting: Prioritised direct outreach to decision makers within high-need schools, ensuring charitable resources were allocated fairly, reducing bias while increasing impact.
2. Brand Awareness: We built a content, social and PR approach that resonated with educators, as well as cricket fans who could be potential future donors.
3. Seamless Conversion: Creating a secure, user-friendly application and data capture portal.
Execution
From data intelligence to digital engagement
The campaign was designed to translate strategy into controlled, credible engagement.
Starting with a targeted email programme, we reached decision-makers in the identified high-priority schools. Messaging focused on clarity, legitimacy and ease of participation.
Simultaneously, Accuracast built and managed a supporting social media presence across Bat For A Chance’s owned channels. This included collaborations with high-profile cricketers who play for the England national & local men’s and women’s teams.
Activity was focused on complementing the data-led core of the campaign, to not only support immediate delivery, but also create a foundation for future campaigns.
Precision-led social impact at scale
Turn grassroots investment into long-term brand value
Let's talk about Impact
Discover how we deliver community impact through your CSR activities and audience growth for your brand.
