Finding new fans for a British icon.
Our objective was to drive awareness and purchase intent by engaging food lovers and people looking for recipe inspiration. The book concept leant itself to those who want to switch up their regular cooking routines, so we aimed to reach as broad an audience as possible, with exciting creative that portrayed simple ingredients in a new light.
Accuracast’s paid media agency team built a channel strategy around inspiration first, intent second. Facebook and Instagram were used to scale discovery via high-impact creative optimised for reach and click-through, whilst Google Search captured people as they searched for recipes specific to the ingredients in the book.
