CLIENT
Taylor Wessing
Taylor Wessing: Promoting AI Specialist Legal Services
Challenge
Build international awareness of Taylor Wessing’s expertise in AI-related law.
Rapid adoption of AI across all sectors is disrupting the way businesses work. Providing legal counsel that helps companies translate this opportunity into reality requires understanding the real-world complexities of artificial intelligence.
Taylor Wessing has a team of expert lawyers working together across disciplines and jurisdictions on the full spectrum of AI legal issues. However, this expertise was not widely known beyond existing clients, particularly in key international innovation hubs.
The challenge for Accuracast was to establish Taylor Wessing as a credible, authoritative AI law firm on a global stage. This would require cutting through generic “AI expertise” messaging, and building meaningful awareness of their expertise in the field, from Silicon Valley to Europe.
Strategy
Multi-platform, multinational advertising
The campaign strategy focused on establishing Taylor Wessing’s credentials with the right audiences, in the right markets, at the moment when AI was moving from experimentation to commercial reality.
We developed a multi-platform, multinational advertising approach designed to balance scale with precision. By using data-led targeting across professional and interest-based environments, we ensured Taylor Wessing’s message reached senior decision makers actively engaging with AI, technology and innovation topics.
This approach enabled the firm to build consistent international visibility in the right context.
Execution
Multilingual content strategy
In the fast-evolving landscape of artificial intelligence, businesses, legislators and regulators who aren’t tapped into pulse of the market risk losing out. The content strategy supporting the campaign started with educating audiences, and engaging them with practical advice.
Accuracast’s experts identified AI-related themes that resonated with audiences in the USA, UK and Germany, reflecting local regulatory priorities, market maturity and sector interest. These themes were brought to life with striking visuals and captivating copy written in the local language.
By combining education-led messaging with locally-nuanced execution, the campaign positioned Taylor Wessing as an authoritative partner.
Education-led content to build authority
Locally-informed insight delivered at global scale
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