Event Date
Oct 15, 2026
Expanding Horizons Live: International Growth
International expansion is one of the biggest opportunities for ambitious brands - but it's also one of the most complex.
For CMOs and senior marketing leaders, the challenge is not only how to enter new markets, but how to do so with the right strategy, local relevance, operational structure, and measurable return.
This landmark event will bring together international growth experts and marketing leaders to explore the realities of growing brands across multiple markets through digital marketing.
Event overview
This event will examine the key decisions that determine success, from identifying the best markets to prioritise, to localising messaging, building the right team structure, and creating scalable campaigns that work across borders.
Designed as a thought-provoking and practical event for senior marketers, this event will be full of learnings, experiences and will address the questions that matter most when expanding internationally. How do you balance global consistency with local relevance? Which markets should you enter first? How should teams be structured to support growth? What does a scalable approach to paid media, SEO, social, analytics, and compliance look like? And how can AI and automation support international expansion without increasing risk?
Event format
- Networking breakfast
- Panels
- Fireside chats
- Keynote presentations
Register your Interest
Thu 15 Oct, 9:30 – 12:30
- How to identify the strongest markets for expansion using data and commercial insight.
- How to adapt messaging, content, and creative for different audiences and cultures.
- How to choose the right organisational model, from centralised to hub-and-spoke to devolved.
- How to build effective international digital marketing infrastructure across SEO, paid media, social, and analytics.
- How to manage legal, compliance, and brand considerations across markets.
- How AI can help accelerate scale and improve efficiency.
- How to plan launches that are coordinated, measurable, and built for long-term optimisation.
*Snacks and tea/coffee will be served.
Who should attend:
Senior marketers, digital leaders and growth teams responsible for international growth, multi-market strategy, localisation, media, analytics or brand development.
Why this event:
By bringing together marketing leaders who are responsible for growth we’re uncovering what it takes to scale internationally with confidence. This event will provide a useful perspective for those evaluating new markets, refining their global strategy, or looking to improve the way local and central teams work together.
Attendees will gain practical insight into the opportunities and challenges of international growth, along with the chance to hear how other leaders are approaching similar issues in their own organisations.
Our Expert Speakers
Farhad Divecha
Group CEO (Accuracast)
Paul Bennett
CMO, Financial Services (Accuracast)
Interested in the event?
Reserve your seat and be part of a live experience where digital marketing leaders share real strategies, insights, and results. Places are limited, so early confirmation of attendance is recommended.
