Last updated: Aug 28, 2026
Doing Business in American Samoa: Market Entry, GTM Strategy & Growth Potential
Why Expand into American Samoa
The population of American Samoa is 45,319, and is growing at the rate of -1.54%. The GDP per capita, which represents the potential spending power of the people, is $, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
80.08% of American Samoa’s population lives in urban areas. 60% of the population is of working age (15-59). % of the population has internet access and % has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks American Samoa #218 overall for market attractiveness. The country’s rank dropped down 1 place from last year’s position.
How we can help you grow in American Samoa:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in American Samoa. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in American Samoa, we’ve got you covered.
American Samoa's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 41.6 |
| Purchasing Power | 0 |
| Digital Readiness | 28.56 |
| Financial Infrastructure | 68.99 |
| Regulatory Complexity | 32.26 |
| Setup Cost & Friction | 20.84 |
| Digital Search Demand | 35.04 |
| Cross-Border Activity | 59.15 |
| Overall Score | 23.67 |
| Score Change | 0 |
| Overall Rank | 218 |
| Rank Change | -1 |
Digital Search Demand
35.04%
Purchasing Power
0%
Digital Market Maturity in American Samoa
The digital search demand score for American Samoa is 35.04.
Go-To-Market Strategy Considerations for American Samoa
The purchasing power score for American Samoa is 0, and the country scores 28.56 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, American Samoa scores 68.99.
Regulatory & business setup friction
From a business expansion point of view, American Samoa scores 32.26 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 20.84 indicates the costs and friction associated with setting up a business presence in American Samoa.
American Samoa market attractiveness change
Compared to last year, the overall International Growth Index score for American Samoa has changed 0 points, dropping the country down one place from 2025, to rank #218 in 2026.
Most Popular Social Media Platforms in American Samoa:
- YouTube
- TikTok
International Expansion Risks for American Samoa
While new market expansion can be exciting, it is important to also consider the risks when entering a market like American Samoa.
Compare American Samoa to other countries
| International Growth Pillar | American Samoa Score |
|---|---|
| Market Demand | 41.6 |
| Purchasing Power | 0 |
| Digital Readiness | 28.56 |
| Financial Infrastructure | 68.99 |
| Regulatory Complexity | 32.26 |
| Setup Cost & Friction | 20.84 |
| Digital Search Demand | 35.04 |
| Cross-Border Activity | 59.15 |
| Overall Score | 23.67 |
| Score Change | 0 |
| Overall Rank | 218 |
| Rank Change | -1 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like American Samoa:
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