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Doing Business in Canada: Market Entry, GTM Strategy & Growth Potential

Last updated: Aug 28, 2026

Growth Score

55.1

Growth Rank

21

Why Expand into Canada

The population of Canada is 40,467,728, and is growing at the rate of 0.79%. The GDP per capita, which represents the potential spending power of the people, is $70,006, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.

83.05% of Canada’s population lives in urban areas. 57.83% of the population is of working age (15-59). 94.35% of the population has internet access and 96.1% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.

The Accuracast International Growth Index ranks Canada #21 overall for market attractiveness,  rising 2 places over the past year.

How we can help you grow in Canada:

Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Canada. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Canada, we’ve got you covered.

Canada's International Growth Stats

International Growth Pillar Score
Market Demand 50.9
Purchasing Power 64.57
Digital Readiness 91.39
Financial Infrastructure 81.25
Regulatory Complexity 56.96
Setup Cost & Friction 34.92
Digital Search Demand 26.95
Cross-Border Activity 72.53
Overall Score 55.1
Score Change 1.79
Overall Rank 21
Rank Change 2

Digital Search Demand

26.95%

Purchasing Power

64.57%

Digital Market Maturity in Canada

The digital search demand score for Canada is 26.95.

Go-To-Market Strategy Considerations for Canada

The purchasing power score for Canada is 64.57, and the country scores 91.39 for digital readiness.

Financial & payment infrastructure

In terms of financial infrastructure, Canada scores 81.25.

Regulatory & business setup friction

From a business expansion point of view, Canada scores 56.96 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.

The score of 34.92 indicates the costs and friction associated with setting up a business presence in Canada.

Canada market attractiveness change

Compared to last year, the overall International Growth Index score for Canada has changed 1.79 points, moving the country 2 places higher from 2025, to rank #21 in 2026.

Most Popular Social Media Platforms in Canada:

  1. YouTube
  2. Facebook
  3. Instagram
  4. TikTok
  5. Pinterest
  6. Reddit
  7. LinkedIn

International Expansion Risks for Canada

While new market expansion can be exciting, it is important to also consider the risks when entering a market like Canada.

Compare Canada to other countries

International Growth Pillar Canada Score
Market Demand 50.9
Purchasing Power 64.57
Digital Readiness 91.39
Financial Infrastructure 81.25
Regulatory Complexity 56.96
Setup Cost & Friction 34.92
Digital Search Demand 26.95
Cross-Border Activity 72.53
Overall Score 55.1
Score Change 1.79
Overall Rank 21
Rank Change 2
United States Score
53.39
71.03
93.01
81.18
64.5
27.2
43.46
69.58
60.79
1.2
3
0

View market attractiveness data for other countries ranked like Canada: 

International Growth Index
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