Last updated: Aug 28, 2026
Doing Business in Canada: Market Entry, GTM Strategy & Growth Potential
Why Expand into Canada
The population of Canada is 40,467,728, and is growing at the rate of 0.79%. The GDP per capita, which represents the potential spending power of the people, is $70,006, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
83.05% of Canada’s population lives in urban areas. 57.83% of the population is of working age (15-59). 94.35% of the population has internet access and 96.1% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Canada #21 overall for market attractiveness, rising 2 places over the past year.
How we can help you grow in Canada:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Canada. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Canada, we’ve got you covered.
Canada's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 50.9 |
| Purchasing Power | 64.57 |
| Digital Readiness | 91.39 |
| Financial Infrastructure | 81.25 |
| Regulatory Complexity | 56.96 |
| Setup Cost & Friction | 34.92 |
| Digital Search Demand | 26.95 |
| Cross-Border Activity | 72.53 |
| Overall Score | 55.1 |
| Score Change | 1.79 |
| Overall Rank | 21 |
| Rank Change | 2 |
Digital Search Demand
26.95%
Purchasing Power
64.57%
How Digitally Mature is the Market in Canada
The digital search demand score for Canada is 26.95.
Go-To-Market Strategy Considerations for Canada
The purchasing power score for Canada is 64.57, and the country scores 91.39 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Canada scores 81.25.
Regulatory & business setup friction
From a business expansion point of view, Canada scores 56.96 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 34.92 indicates the costs and friction associated with setting up a business presence in Canada.
Canada market attractiveness change
Compared to last year, the overall International Growth Index score for Canada has changed 1.79 points, moving the country 2 places higher from 2025, to rank #21 in 2026.
Most Popular Social Media Platforms in Canada:
- YouTube
- TikTok
What Are the Risks of Expanding into Canada
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Canada.
How Does Canada Compare to Other Top Markets?
| International Growth Pillar | Canada Score |
|---|---|
| Market Demand | 50.9 |
| Purchasing Power | 64.57 |
| Digital Readiness | 91.39 |
| Financial Infrastructure | 81.25 |
| Regulatory Complexity | 56.96 |
| Setup Cost & Friction | 34.92 |
| Digital Search Demand | 26.95 |
| Cross-Border Activity | 72.53 |
| Overall Score | 55.1 |
| Score Change | 1.79 |
| Overall Rank | 21 |
| Rank Change | 2 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Canada:
International Growth IndexMethodology
The Accuracast International Growth Index ranks countries according to their potential for international expansion. The ranking for Canada is based on an overall score that’s calculated from a combination of the eight pillars of scoring listed above, which are based on 34 composite indicators such as digital demand, economic opportunity, market accessibility, digital maturity and regulatory complexity in Canada. This provides a quick and easy way for businesses to compare Canada against other countries and prioritise growth markets.
Learn more about the eight pillars and ranking methodology to get a better understanding of the scores above and their implications for your business.
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