Last updated: Aug 28, 2026
Doing Business in India: Market Entry, GTM Strategy & Growth Potential
Why Expand into India
The population of India is 1,476,625,577, and is growing at the rate of 0.86%. The GDP per capita, which represents the potential spending power of the people, is $12,801, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
36% of India’s population lives in urban areas. 64.85% of the population is of working age (15-59). 70% of the population has internet access and 86.18% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks India #23 overall for market attractiveness. The country’s rank changed -4 places, representing a fall from last year’s position.
How we can help you grow in India:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in India. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in India, we’ve got you covered.
India's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 63.39 |
| Purchasing Power | 60.45 |
| Digital Readiness | 70.32 |
| Financial Infrastructure | 48.29 |
| Regulatory Complexity | 47.58 |
| Setup Cost & Friction | 36.95 |
| Digital Search Demand | 46.33 |
| Cross-Border Activity | 41.41 |
| Overall Score | 55.03 |
| Score Change | 1.27 |
| Overall Rank | 23 |
| Rank Change | -4 |
Digital Search Demand
46.33%
Purchasing Power
60.45%
Digital Market Maturity in India
The digital search demand score for India is 46.33.
Go-To-Market Strategy Considerations for India
The purchasing power score for India is 60.45, and the country scores 70.32 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, India scores 48.29.
Regulatory & business setup friction
From a business expansion point of view, India scores 47.58 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 36.95 indicates the costs and friction associated with setting up a business presence in India.
India market attractiveness change
Compared to last year, the overall International Growth Index score for India has changed 1.27 points, causing the country to go -4 places from 2025, dropping to rank #23 in 2026.
Most Popular Social Media Platforms in India:
- YouTube
- TikTok
International Expansion Risks for India
While new market expansion can be exciting, it is important to also consider the risks when entering a market like India.
Compare India to other countries
| International Growth Pillar | India Score |
|---|---|
| Market Demand | 63.39 |
| Purchasing Power | 60.45 |
| Digital Readiness | 70.32 |
| Financial Infrastructure | 48.29 |
| Regulatory Complexity | 47.58 |
| Setup Cost & Friction | 36.95 |
| Digital Search Demand | 46.33 |
| Cross-Border Activity | 41.41 |
| Overall Score | 55.03 |
| Score Change | 1.27 |
| Overall Rank | 23 |
| Rank Change | -4 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like India:
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