Last updated: Aug 28, 2026
Doing Business in Nepal: Market Entry, GTM Strategy & Growth Potential
Why Expand into Nepal
The population of Nepal is 29,629,410, and is growing at the rate of 0.14%. The GDP per capita, which represents the potential spending power of the people, is $6,551, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
67.22% of Nepal’s population lives in urban areas. 62.45% of the population is of working age (15-59). 46.32% of the population has internet access and % has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Nepal #123 overall for market attractiveness. The country’s rank changed -6 places, representing a fall from last year’s position.
How we can help you grow in Nepal:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Nepal. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Nepal, we’ve got you covered.
Nepal's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 47.17 |
| Purchasing Power | 38.43 |
| Digital Readiness | 52.24 |
| Financial Infrastructure | 71.84 |
| Regulatory Complexity | 58.53 |
| Setup Cost & Friction | 43.22 |
| Digital Search Demand | 35.95 |
| Cross-Border Activity | 46.71 |
| Overall Score | 44.11 |
| Score Change | 1.03 |
| Overall Rank | 123 |
| Rank Change | -6 |
Digital Search Demand
35.95%
Purchasing Power
38.43%
Digital Market Maturity in Nepal
The digital search demand score for Nepal is 35.95.
Go-To-Market Strategy Considerations for Nepal
The purchasing power score for Nepal is 38.43, and the country scores 52.24 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Nepal scores 71.84.
Regulatory & business setup friction
From a business expansion point of view, Nepal scores 58.53 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 43.22 indicates the costs and friction associated with setting up a business presence in Nepal.
Nepal market attractiveness change
Compared to last year, the overall International Growth Index score for Nepal has changed 1.03 points, causing the country to go -6 places from 2025, dropping to rank #123 in 2026.
Most Popular Social Media Platforms in Nepal:
- YouTube
- TikTok
International Expansion Risks for Nepal
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Nepal.
Compare Nepal to other countries
| International Growth Pillar | Nepal Score |
|---|---|
| Market Demand | 47.17 |
| Purchasing Power | 38.43 |
| Digital Readiness | 52.24 |
| Financial Infrastructure | 71.84 |
| Regulatory Complexity | 58.53 |
| Setup Cost & Friction | 43.22 |
| Digital Search Demand | 35.95 |
| Cross-Border Activity | 46.71 |
| Overall Score | 44.11 |
| Score Change | 1.03 |
| Overall Rank | 123 |
| Rank Change | -6 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Nepal:
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