Last updated: Aug 28, 2026
Doing Business in Türkiye: Market Entry, GTM Strategy & Growth Potential
Why Expand into Türkiye
The population of Türkiye is 87,926,082, and is growing at the rate of 0.3%. The GDP per capita, which represents the potential spending power of the people, is $46,672, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
89.64% of Türkiye’s population lives in urban areas. 63.42% of the population is of working age (15-59). 89.77% of the population has internet access and % has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Türkiye #30 overall for market attractiveness, no change from last year’s position.
How we can help you grow in Türkiye:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Türkiye. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Türkiye, we’ve got you covered.
Türkiye's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 54.81 |
| Purchasing Power | 60.83 |
| Digital Readiness | 72.88 |
| Financial Infrastructure | 75.92 |
| Regulatory Complexity | 57.35 |
| Setup Cost & Friction | 39.98 |
| Digital Search Demand | 37.32 |
| Cross-Border Activity | 58.15 |
| Overall Score | 54.41 |
| Score Change | 1.66 |
| Overall Rank | 30 |
| Rank Change | 0 |
Digital Search Demand
37.32%
Purchasing Power
60.83%
Digital Market Maturity in Türkiye
The digital search demand score for Türkiye is 37.32.
Go-To-Market Strategy Considerations for Türkiye
The purchasing power score for Türkiye is 60.83, and the country scores 72.88 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Türkiye scores 75.92.
Regulatory & business setup friction
From a business expansion point of view, Türkiye scores 57.35 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 39.98 indicates the costs and friction associated with setting up a business presence in Türkiye.
Türkiye market attractiveness change
Compared to last year, the overall International Growth Index score for Türkiye has changed 1.66 points, but this wasn’t sufficient to change its ranking from 2025, so Türkiye still ranks #30 in 2026.
Most Popular Social Media Platforms in Türkiye:
- YouTube
- TikTok
International Expansion Risks for Türkiye
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Türkiye.
Compare Türkiye to other countries
| International Growth Pillar | Türkiye Score |
|---|---|
| Market Demand | 54.81 |
| Purchasing Power | 60.83 |
| Digital Readiness | 72.88 |
| Financial Infrastructure | 75.92 |
| Regulatory Complexity | 57.35 |
| Setup Cost & Friction | 39.98 |
| Digital Search Demand | 37.32 |
| Cross-Border Activity | 58.15 |
| Overall Score | 54.41 |
| Score Change | 1.66 |
| Overall Rank | 30 |
| Rank Change | 0 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Türkiye:
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