Will Your Marketing Strategy Survive GDPR?
Do you currently rely on email marketing to generate sales?
Is cold calling prospects part of your business development strategy?
What percentage of leads in your database have you actively engaged in the past 2 years?
Do you target users online by their email addresses or mobile numbers?
Have you used "Customer Match" or "Custom Audiences" targeting on search or social media, to reach users similar to your customers?
Is there information on your site about how visitor data may be used to target advertising?
Are your site visitors able to opt out of sharing their data?
Can your visitors use your site even if they decline cookies and opt out of sharing their data?
Are you aware of how changes to the data policy on major platforms (Google, Facebook, etc.) will affect you?
Have you got contingency plans to supplement leads you will lose once GDPR comes into effect?