On 25 May 2018 the General Data Protection Regulation comes into force. While a lot of marketers, data analysts, and customer interface personnel are working hard to ensure compliance with the new rules, few have considered the ramifications on marketing processes after.
Most businesses will be face with tough questions – should you delete the two-thirds of your email list that haven’t opened an email recently? can you cold call people from the data list you bought? are you legally allowed to retarget all your website visitors? Most ethical marketers will have to cut back on some practices that used to generate leads.
Does your business have a marketing strategy that will deliver continued returns after GDPR comes into force?
Take our 3-minute assessment to find out whether your marketing strategy is designed to deliver continued growth through the next few months, into 2019.