Will Your Marketing Strategy Survive GDPR?

Do you currently rely on email marketing to generate sales?

  • Entirely (0)
  • Mostly (6)
  • Partly (3)
  • Not Much (10)

Is cold calling prospects part of your business development strategy?

  • Significantly (0)
  • Mostly (3)
  • Partly (6)
  • Not Much (10)

What percentage of leads in your database have you actively engaged in the past 2 years?

  • 0-20% (0)
  • 21-50% (1)
  • 51-70% (2)
  • 71-95% (3)
  • 95-100% (10)

Do you target users online by their email addresses or mobile numbers?

  • Yes (0)
  • Not Sure (3)
  • No (6)

Have you used “Customer Match” or “Custom Audiences” targeting on search or social media, to reach users similar to your customers?

  • Yes (0)
  • Not Sure (5)
  • No (10)

Do you have a privacy policy on your site?

  • No (0)
  • Yes (10)

Is there information on your site about how visitor data may be used to target advertising?

  • No (0)
  • Yes (10)

Are your site visitors able to opt out of sharing their data?

  • No (0)
  • Yes (10)

Can your visitors use your site even if they decline cookies and opt out of sharing their data?

  • No (0)
  • Yes (10)

Are you aware of how changes to the data policy on major platforms (Google, Facebook, etc.) will affect you?

  • No (0)
  • Unsure (3)
  • Partly Aware (5)
  • Absolutely Aware (10)

Have you got contingency plans to supplement leads you will lose once GDPR comes into effect?

  • No (0)
  • Sort Of (3)
  • Yes (10)

0-49

Oops! Looks like there is a fair amount of work ahead. And unfortunately, there’s no getting away from this if you don’t want to risk being hit with massive fines.

To begin, you should update your policies and audit your data. Start by identifying marketing tools and channels that use personal data – online and offline – grouping them by degree of exposure to GDPR changes.

You need to salvage as much of your customer data as possible before GDPR comes into effect, because after 25 May 2018 any leads that haven’t actively engaged with you recently should be deleted. You also need to develop plans to cover the shortfall in your marketing efforts thereafter.

Fill in the form below and one of our consultants will be happy to explain how we can help you shore up your marketing strategy.

50-69

There is lots of room for improvement. Unfortunately, there’s no getting away from this if you don’t want to risk being hit with massive fines. The good news is that the only way is up!

For starters, you should identify marketing tools and channels that use personal data – online and offline – grouping them by degree of exposure to GDPR changes.

Clean your data by deleting any dead leads. Identify ways to rejuvenate leads that have gone cold, and ensure current or recent customers are engaged.

After 25 May 2018, any leads that haven’t actively engaged with you recently should be deleted. You need to develop a strategy to cover the shortfall in your marketing efforts thereafter.

Fill in the form below and one of our consultants will call you to discuss ways we can help boost your marketing effectiveness in spite of the upcoming changes.

70-89

Pretty good. You’re doing some things right but missing a few opportunities.

For starters, you should be more pro-active in identifying ways your marketing strategy will be impacted by GDPR.

Understand where you can use your data, while ensuring you remain compliant. If you have identified data pertaining to users that are unengaged, then devise a plan to reach those leads / customers specifically.

Devise new marketing plans to supplement the potential loss of leads coming from older marketing channels or methods.

Fill in the form below and one of our consultants will call you to share some great ideas to grow your brand while being mindful of customer privacy.

90-100

Wow! You really have taken GDPR seriously and made plans for your business.

You are strategic with your marketing activity – you’ve probably established areas of risk, ideal email frequencies, and audience triggers, and are doing a good job of aligning activity so that it delivers optimal results before and after the GDPR compliance deadline.

Being in-tune with your data and privacy laws allows you to devise marketing plans to reach customers in an ethical way while respecting their personal information.

You could maximise your campaign effectiveness by tightening your advertising and marketing strategy, which would result in paying a lower price for clicks and seeing higher returns on your investment.

Keeping your content engaging, and on-point helps drive more activity and stops your leads from disengaging.

Fill in the form below if you’d like to speak to one of our digital marketing experts. We might share some great ideas you’ve missed.

Share this quiz

Speak To An Expert About Your Marketing Strategy

Request a call back from one of our digital marketing consultants to discover how you can leverage data ethically, and devise an effective growth marketing strategy, leading up to and beyond the GDPR enforcement date.