Industry Trends

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AI’s (near-term) takeover of travel and hospitality

Forget the crystal ball — artificial intelligence (AI) is handing travel and

Two business models
Building Marketing Capability for Scaling: In-House vs. Agency

The decision to scale in-house or partner with an agency isn’t just

Drive B2B Marketing Decisions Using Data

The landscape of B2B marketing has evolved significantly over the last

Growth Techniques for Fintech companies
New Client Acquisition: Growth Techniques for Fintech Companies

When it comes to acquiring new clients, the financial services industry is

Top Digital Marketing Tactics for Cybersecurity Companies in 2025

The cybersecurity industry is one I’ve been working in for the past

The Role of AI in B2B Marketing: Trends for 2025

Artificial intelligence (AI) isn’t just a buzzword anymore. It’s a reality that’s

Job applicant skills interview
Skills Shortage and Need for AI Training Major Challenges for CMOs in 2025

AccuraCast’s latest CMO handbook shows marketers are working out how to get

B2B CMO
The 2025 CMO Handbook – B2B Special

2024 was a year of challenges, change and opportunities in the B2B

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