Facebook’s focus on “Discovery Commerce” reveals the social media marketing trend to watch in 2021
Discovery Commerce is key to turning awareness into demand. It is a system of tools that anticipate customer needs and match products with the people most likely to buy them. Here’s what you can do to prepare…
- Enable discovery on relevant formats for your business – this may be in the form of Instagram Shops, or demo videos, or even simple carousel ads.
- Implement the right tracking signals on your site, and share performance data back to the systems so algorithms can accurately identify your customers.
- Build effortless transaction facilities for your customers, whether this is through seamless checkout on any platform they choose or in store.