Apple officially confirmed the controversial update iOS 14.5, which includes the new App Tracking Transparency (ATT) feature, began rolling out to devices this week. As expected, the update landed on a Tuesday, the 27th of April.

Advertisers need to implement the recommended actions to ensure campaign tracking doesn’t get significantly affected, if they haven’t done so already.

Recommended actions to prepare for iOS 14.5

iOS 14.5 preparation checklist:

✅ Switch to first-party conversion tracking on Google Search & Display ads
Read Google’s announcement

✅ Verify ownership of each domain you advertise / track on Facebook
Learn how to verify

✅ Select the main events you wish to track in Aggregated Event Measurement
Read about AEM

✅ Turn on the option for value optimisation if you optimise for ROAS
Find out about value optimisation

✅ Don’t forget to include country domains or landing pages on other platforms
Handling sub-domains

✅ Roll out plans to supplement shrinking audience sizes on LinkedIn and Twitter
Changes to LinkedIn post-cookies

✅ Investigate server-side tracking options and start implementing them NOW!
Get technical assistance with server side tracking