Apple officially confirmed the controversial update iOS 14.5, which includes the new App Tracking Transparency (ATT) feature, began rolling out to devices this week. As expected, the update landed on a Tuesday, the 27th of April.
Advertisers need to implement the recommended actions to ensure campaign tracking doesn’t get significantly affected, if they haven’t done so already.
iOS 14.5 preparation checklist:
✅ Switch to first-party conversion tracking on Google Search & Display ads
Read Google’s announcement
✅ Verify ownership of each domain you advertise / track on Facebook
Learn how to verify
✅ Select the main events you wish to track in Aggregated Event Measurement
Read about AEM
✅ Turn on the option for value optimisation if you optimise for ROAS
Find out about value optimisation
✅ Don’t forget to include country domains or landing pages on other platforms
✅ Roll out plans to supplement shrinking audience sizes on LinkedIn and Twitter
Changes to LinkedIn post-cookies
✅ Investigate server-side tracking options and start implementing them NOW!
Get technical assistance with server side tracking