Following a drop in subscriber numbers as we emerged from the pandemic and prices started rising, Netflix had announced they would introduce a new lower-priced subscription plan for consumers that would be funded by advertising.
Netflix has now confirmed they will partner with Microsoft for their global advertising technology and sales.
Marketers on the Microsoft Advertising platform will have access to the Netflix audience, and premium connected TV inventory. All ads served on Netflix will be exclusively available through the Microsoft platform.
This will be a fantastic opportunity for B2B and B2C marketeers interested in reaching captive audiences on television, mobile and desktop at more affordable prices than traditional TV ads!
