Have You Seen Our New Website?!
During the past few months, we’ve revamped our website to improve the user experience and make the thought leadership content easier to find and read. We’d love to hear your thoughts and feedback…
The Ultimate Guide to International Growth Online
Introducing your business to each new market may present a multitude of challenges. 55% of businesses have cancelled or delayed plans to export to overseas markets or trade internationally because of the COVID-19 pandemic, but 51% say their view on the importance of international trade has increased. We’ve produced a detailed guide to international business growth, covering all areas of digital marketing, from market research to advertising best practices.
Google charging 2%-5% DST from 1st November
Google is passing on the entire cost of a new UK digital services tax to advertisers, the company announced in an unexpected email on September 1st 2020. From November, ads running in the following three countries will be charged at the end of the month an additional:
- 2% in the UK
- 5% in Austria
- 5% in Turkey
We will be advising all clients individually about the implications of this tax in the coming weeks, as it will affect all advertisers who target the UK, Austrian, and Turkish markets.
How To Increase Sports Fan Engagement Online
The way sports brands communicate with fans is continuously evolving. The emergence of new apps like TikTok has made it vital for sports brands to understand where fans are engaging, and to evolve alongside those channels. Learn four ways sports brands can keep on top of trends to grow their fanbase, keep fans engaged and engender loyalty.