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Twitter Tests Out New ‘Buy Now’ Button

Twitter Buy Now Button

Twitter has officially begun testing a ‘buy now’ button this week, which will allow users to buy items directly from a tweet with just the click of a button. The monetisation of twitter has proved difficult for retailers to grasp, but could this new feature change Twitter’s perception as a viable sales channel?

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AccuraCast is a digital marketing agency focused on international growth. Founded in 2004. Specialists in generative AI engine optimization, social media marketing, search and programmatic display advertising and search engine optimisation in all major global languages to businesses worldwide. Offices in London, New York and Madrid.