TikTok and its Chinese counterpart Douyin reach over 1.4 billion users every month. The platform has grown rapidly in North America and Europe over 2020, and this growth shows no sign of slowing down. Brands that ignore TikTok do so at their own peril.
90% of all TikTok users access the app daily, spending an average of 52 minutes on the app
41% of TikTok users are aged between 16 and 24, but 25-34 year olds are the fastest growing demographic
Recruitment videos are 5.5x more likely to be viewed on TikTok than on LinkedIn
TikTok is used by 5.8x more 18-24s than LinkedIn and roughly as many as Facebook + Instagram globally
Advertising on TikTok can start as low as $50 / day. Targeting is very broad, so advertisers need to focus on strategy
CPCs on TikTok match those on Facebook & Instagram. CTRs range from 0.5% for mediocre creative to over 5% for truly content that hits the right note
The video below of Conor McGregor facing off Dustin Poirier got 1.2 million views on Twitter. The same video was viewed organically on TikTok 33 million times, and liked 3.8 million times. This should give you an idea of the comparative reach & effectiveness of the network.
Sources: TikTok 2021, AccuraCast research, Sensor Tower, Global Web Index, Apptrace, AdWeek