Accuracast is an SEO agency for insurance companies, specialising in traditional search and AI search optimisation for insurance brokers, agents, underwriters and insurtech brands globally. We deliver consistent results in a constantly evolving global search landscape within highly regulated industries like insurance.
Highly regulated sectors like insurance and insurtech are classified as what Google calls “Your Money, Your Life” or YMYL. Content and links built for insurance see heightened scrutiny by Google, ChatGPT and other search and conversational AI platforms. Working with a specialist SEO agency for insurance firms, which understands the complex compliance requirements of insurers working across multiple regulatory jurisdictions, will ensure you’re in safe hands.
The team at AccuraCast have over 20 years of experience providing SEO services to global insurance brands such as WTW, Generali, Europ Assistance and AXA.
All SEO projects we undertake for insurance and insurtech firms begin with research and planning, include a technical SEO audit that covers multilingual site considerations, on-page content audit and backlink profile analysis, and then on-going content optimisation & digital PR for link building.
Our Insurance SEO Process & Methodology
Our processes are designed to work with regulatory guidelines, leveraging the expertise of our team that’s well versed in dealing with compliance for the FCA, EIOPA, US state DOIs and other regulators. And we always use 100% Ethical SEO® practices.
AccuraCast is an amazing agency. They helped us (a Switzerland-based payments fintech) achieve excellent results handling SEO, link building and Public Relations in French, German and Italian.
They work in a professional way and provide extremely detailed reports.
I can only recommend AccuraCast and I would be more than happy to work with the team again.
Thank you to the AccuraCast Team!
Take the next step toward growth. Our team is ready to align your business goals with tailored digital strategies. Reach out today and let us unlock new opportunities together.
With so many factors involved in optimising your organic search rank, putting your on-site and technical components in order is the one area where you have complete control. Our technical SEO services ensure your website is in top shape to increase visibility, speed, and user experience, which can mean the difference between outranking your competitors in the highly competitive insurance market.
We have extensive expertise working with customers in the insurance sector, helping them improve crawlability and indexing over 50%, giving their content the highest chance of ranking in organic search.
Insurance content’s E-E-A-T challenges require the highest level of SEO & GEO expertise, and a deep understanding of compliance. Traditional links building just doesn’t cut it, as regulations also apply to insurance content on third-party websites.
AccuraCast’s experts understand the importance of ensuring compliance with FCA, SEC / FINRA, ESMA / EBC (and other regulatory bodies’) guidelines for all content endorsed by your brand. We have decades of experience devising digital PR-led link building strategies to earn high-quality, editorial links from authoritative websites.
Get found when prospective customers are looking for insurance agents or brokers nearby. Our local SEO services place your business in front of prospects with higher intent.
Whether you operate in one location or have branches across the world, AccuraCast’s specialists can support your growth ambitions with Google Business Profile optimisation and bulk listing management services designed to drive footfall and leads.
Learn more about local SEO and branch finder optimisation for insurance agents & brokers.
As a multilingual SEO agency specialising in a highly regulated industry, we have SEO experts with decades of experience working on technical SEO – implementing complex hreflang and canonical setups – to ensure the correct content is delivered to site visitors in a compliant manner.
The full range of our insurance SEO services, from on-page content SEO to link building is available in all major global languages. Over the course of 20+ years, we’ve supported international SEO efforts and earned thousands of high-quality links in over 100 countries for insurance brands ranging from Paycare to Europ Assistance and WTW.
ower cost per lead vs industry average
Ranking increase on average
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Traffic increase from ChatGPT
The fourth annual CMO Handbook focuses on the financial services…
Financial services is a trust-heavy, highly regulated industry where acquisition…
Organic search traffic remains one of the most important drivers…
Fintech – For rapid scale, building trust, and achieving positive ROI quickly, you need our fintech SEO agency services.
Banking, Wealth Management – For international growth in traditional finance sectors, discover our financial services SEO agency, in-house training, and embedded SEO services.
The insurance sector is highly regulated and extremely competitive. Moreover, Google considers insurance to be a YMYL (Your Money, Your Life) sector, which means there is a low tolerance for low-quality content or misinformation.
SEO for the insurance sector, therefore requires a greater emphasis on experience, expertise, authoritativeness, trustworthiness (E-E-A-T) and a unique skillset and understanding of working in a compliant manner.
As previously mentioned, the competition and regulation in the insurance sector give rise to a number of challenges. These get compounded when you layer in the complexity of operating across regulatory jurisdictions in multiple languages.
The main challenges facing insurance SEO include:
FCA and US states’ Department of Insurance (DOI) compliance has a direct and far-reaching impact on insurance SEO because it governs not only what they can / cannot say, but also how insurers can communicate online.
The highly competitive and regulated nature of the insurance and insurtech industry makes it more time consuming to see results from SEO. Established businesses can expect to see significant ranking improvements in six to twelve months, while insurtech start-ups should expect to take longer.
Factors that can speed up insurance SEO include:
Local SEO is the process of optimising Google Business Profile (aka Google My Business) listings and location pages on websites to rank higher on local search queries on Google and Google Maps.
Insurance agents and brokers who operate within a local area and rely on visitors to their location can improve their visibility in the Google location pack and on Google Maps results for “near me” searches or searches that specify a region, city or locality.
Yes!
SEO can help you reach customers throughout their journey, from initial search to planning and purchase, without having to pay high costs per click.
Organic search success in this sector is driven by the fact that people are actively searching for an insurance product or solution. Trust plays a big factor in financial decisions, and people inherently trust businesses that are organically ranked at the top of Google search results. Leads from SEO are thus likely to convert faster than those from other channels.
An established brand can expect to see 50% of their leads coming from organic search and AI search channels.
We help you achieve impactful results with tailored solutions.
