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The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

Longer Text Ads & Demographic Targeting – Google updates AdWords

A number of significant changes to AdWords & Google Analytics were announced ...

$20 Billion Lost Due to Ad Blockers

According to the Interactive Advertising Bureau, in 2013 digital advertising ...

Google Updates Ad Policies To Thwart Transgender Discrimination

Google has recently contacted advertisers about a policy change, based ...

Increase the Quality of Facebook Leads With Context Cards

It used to be too simple to submit forms on ...

AdWords New Display Summary Page

Google AdWords advertisers will start seeing a new "Summary" page ...

Snapchat’s Geolocation Feature Creates New Opportunities for Brands

With more than 300 million active users, Snapchat has become ...

Wearable Advertising to Reach $68.7 Million

With the development of smartwatches over the past few years ...

Is Twitter’s Auto-Play Video Feature a Bad Move?

Following in the footsteps of Facebook and Instagram, Twitter has ...

Instagram Beats Facebook on Brand Posts

According to new research by L2, Instagram has overtaken Facebook ...

Google Working With Apple To Fix Mobile Ad Tracking

Google AdWords has been constantly redeveloped and has seen remarkable ...