We helped Pierre & Vacances Center Parcs attracting affluent Russian investors to the luxury property in the resort town of Deauville.
Russians love the French town of Deauville so much that they built a mini replica of it in their country. Using our multilingual marketing expertise with Yandex, we attracted investors to the original town where property is located.
Understanding how to target our core audience
Russian searchers use Yandex and Google, with the former taking approximately 60% market share.
Creating landing pages tailored to our target
We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.
Multilingual marketing campaigns
Targeted affluent Russian people
Increase in reach through targeting new markets
Market share targeted on Google