We helped Pierre & Vacances Center Parcs attracting affluent Russian investors to the luxury property in the resort town of Deauville.
Russians love the French town of Deauville so much that they built a mini replica of it in their country. Using our multilingual marketing expertise with Yandex, we attracted investors to the original town where property is located.
![yandex home page](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/yandex-homepage.png.webp)
Understanding how to target our core audience
Russian searchers use Yandex and Google, with the former taking approximately 60% market share.
Creating landing pages tailored to our target
We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.
![deauville beach](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/Femme-planches-deauville-rh2010-fotolia.com_.jpg.webp)
Multilingual marketing campaigns
Targeted affluent Russian people
![deauville final cover](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/deauville_final_cover.jpg.webp)
16%
Increase in reach through targeting new markets
![beach pierre et vacances](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/casestudy-pierreetvacances-vert1.jpg.webp)
![image map deauville](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/casestudy-pierreetvacances-vert2.jpg.webp)
60%
Market share targeted on Google