Pierre & Vacances Multilingual PPC
Pierre & Vacances Multilingual PPCJun 10 2015
The Russians love the French town of Deauville so much that they built a mini replica of it in their country. Pierre & Vacances Center Parcs are now attracting affluent Russian investors to the original town using our multilingual marketing expertise with Yandex.
Russian searchers use Yandex and Google, with the former taking approximately 60% market share. We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.
- 16% increase in reach through targeting new markets