CLIENT
  • Pierre & Vacances
SECTOR
  • Travel
  • Property
CHANNELS
  • Google Search
  • Yandex
SERVICES USED
  • Paid search

We helped Pierre & Vacances Center Parcs attracting affluent Russian investors to the luxury property in the resort town of Deauville.

Russians love the French town of Deauville so much that they built a mini replica of it in their country. Using our multilingual marketing expertise with Yandex, we attracted investors to the original town where property is located.

yandex home page

Understanding how to target our core audience

Russian searchers use Yandex and Google, with the former taking approximately 60% market share.

Creating landing pages tailored to our target

We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.

deauville beach

Multilingual marketing campaigns

Targeted affluent Russian people

deauville final cover

16%

Increase in reach through targeting new markets

beach pierre et vacances
image map deauville

60%

Market share targeted on Google

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