We worked with Ultimate Fighting Championship to drive awareness, interest, and television viewership for UFC 229

The fight between Conor McGregor and Khabib Nurmagomedov was billed as the biggest fight in UFC history.

UFC 229 Conor McGregor

Build excitement, seed trends

Video footage and static images were used with the hashtag #UFC229 to build up awareness across the UK in the weeks leading up to the event . Audiences were targeted through demographic and interest profiling. Users were given access to behind the scenes content as it happened, inciting engagement with the posts, and driving consumption of more content released during fight week.

Data-led optimisation

Data was monitored in near real-time to identify creative variations that drove the most engagement. Different images, thumbnails, and footage were tested in rapid bursts on social media, to determine top performers, and optimise ad serving.

Ufc khabib mcgregor

Real-time creative optimisation

Driving TV views

2.3 Million

Users reached

UFC 229 Facebook post
UFC 229 Instagram post

1 Million

Engagements driven


Cost per engagement

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