We worked with Ultimate Fighting Championship to promote their biggest ever Fight Night in London.
Pre-sales awareness was driven through targeted advertising on search and social media. Tickets to the event sold out within an hour.
![ufc london faces](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2016/01/39089951_6098387387036_4113099680399753216_n.png.webp)
Creating excitement on all channels
We generated a buzz and built up excitement about the event online through targeted campaigns on all channels.
Lead generation to drive ticket sales
We devised a strategy that combined near real-time creative variation to drive the most engagement and a lead generation campaign that encouraged users to register their interest by signing up online to get an exclusive pre-sale code.
![ufc letters london](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2016/01/69295676_6127188833236_8602624828790276096_n.png.webp)
Real-time creative optimisation
Driving ticket sales
![ufc London flag image](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/screen-shot-2016-03-04-at-12-17-32-png_265-299990.jpg.webp)
Millions
Users reached
![vert ufc cart](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/casestudy-ufclondon-vert1.jpg.webp)
![vert fight card for ufc london](https://www.accuracast.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2020/07/casestudy-ufclondon-vert2.jpg.webp)
Thousands
Users signed up for the pre-sale code
27 minutes
Time in which tickets for the O2 Arena event sold out