We worked with Ultimate Fighting Championship to promote their biggest ever Fight Night in London.

Pre-sales awareness was driven through targeted advertising on search and social media. Tickets to the event sold out within an hour.

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Creating excitement on all channels

We generated a buzz and built up excitement about the event online through targeted campaigns on all channels.

Lead generation to drive ticket sales

We devised a strategy that combined near real-time creative variation to drive the most engagement and a lead generation campaign that encouraged users to register their interest by signing up online to get an exclusive pre-sale code.

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Real-time creative optimisation

Driving ticket sales

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Users reached

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vert fight card for ufc london


Users signed up for the pre-sale code

27 minutes

Time in which tickets for the O2 Arena event sold out

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