News

The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

Mobile Video and TV Viewing to Rise Rapidly

The rising quality of video viewing on smartphones, the advent of tablet devices and the introduction of super fast mobile networks has meant that streaming TV and watching large video files is now a reality. Whereas previously it was just a dream, with early attempts leaving a lot to be desired.
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Posted in Mobile | Tagged , , , ,

84% Smartphone Shoppers Use Mobile In Store

Google’s Shopper Marketing Council recently conducted extensive research into “how in-store shoppers are using their mobile devices”, in order to discover how mobile’s can be used to supplement the physical shopping experience. Read more →

Posted in Google | Tagged , , , , ,

Facebook Limit Image Text in Promoted Posts

Some of Facebook’s rules are often perplexing and it is evident that they have never heard of the mantra “if it ain’t broke, don’t fix it”. But it is nice that you can rely on their consistency and they have once again introduced an odd and seemingly unnecessary rule, which means that promoted posts will be disapproved if the image contains too much text. When recently attempting to promote a post with an image on the AccuraCast Facebook page, we received the message below.

Facebook disapproved posts Read more →

Posted in Social media | Tagged , , , ,

10 Expert Tips To Social Media Success

Social media experts - Jonha Revesencio, John Leo Weber, Carol Abedania, Julianne Coyne

Creating effective social media strategies is often a difficult task and there are many factors to be considered, including the identity of the brand, the preferences of the target audience and the idiosyncrasies of each social networking site. This is why we’ve compiled this list of 10 great tips for social media success, from experts who work with social campaigns day in day out. Read more →

Posted in Social media | Tagged , , ,

Google Making an Effort to Improve Communication

Google have recently added a new feature to their Drive product, in order to improve the level of communication available for users of this product. The ability to converse with others is certainly one of the key features that Drive has been lacking, so the introduction of Drive Chat is welcome news to those who collaborate on files. Drive Chat enables those using the same files and documents on drive to communicate with each other, in a format that is largely reminiscent of Facebook chat. Read more →

Posted in Google | Tagged , , , ,

Google Affiliate Network is Shutting Down

It has been announced that the Google Affiliate Network will cease operations in the coming months, with the search engine giant putting a stop to all publisher relationships with advertisers on the final day of July. The announcement made by J.J Hirschle, Head of the program, (which can be found here) appears to indicate that a lack of impact is the reason for this. Read more →

Posted in Affiliate marketing | Tagged , , ,

Coachella To Be Streamed On YouTube Yet Again

It was recently announced that the Coachella music festival will be streamed live on YouTube, for the third consecutive year. The festival, that takes place in the Californian, desert began in 1999 and continued to grow for more than a …

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Posted in Video | Tagged , , ,

Tablet Sales Continue to Soar, but What Does This Mean for PPC?

The number of tablets sold each year has risen rapidly in recent years and a number of milestones have been met and broken, such as a record number of devices being activated on Christmas Day last year. In 2012 the total number of tablets sold rose by a staggering 78.4% and total sales are expected to reach 190 million units by the end of the year, so it’s safe to say that the popularity of tablets will continue to grow at breakneck speeds. Read more →

Posted in PPC | Tagged , , , ,

BBC given warning for unnatural links

Considering the credibility that the BBC holds when it comes to news stories and current affair, it is no surprise that thousands of websites link to their articles and attempt to gain a small piece of this credibility. However it would appear that Google are surprised by this, with their algorithm failing to take these factors into account. Read more →

Posted in Google, Internet | Tagged , , ,

The Mobile Revolution Rages On

As we have mentioned numerous times, the power of smartphones is growing and with it the potential for mobile advertising is also increasing. A recent report revealed that 47% of Western European residents use their mobile for entertainment services and a staggering 65% of smartphone owners now browse internet content on their device. Read more →

Posted in Mobile | Tagged , , ,

Do Social Networks Really Enrich Our Lives?

A recent study has revealed that social networks fail to enrich our lives, with the majority of posts being general updates on daily life and used in the promotion of products and services.

Social media usage has grown rapidly in recent years and now accounts for 18% of the time that we spend online. On average we use social networks for 6.9 hours each month and this is more than we have ever done in the past, so this begs the question of how much do social networks actually enrich our lives?

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Posted in Internet | Tagged , , , ,

Last Minute PPC for Valentine’s Day

If you have yet to make any PPC plans for this Valentines Day then fear not, as there are millions of men, and even women, out there who are equally as unprepared. Although this may seem like a lot of effort at this late stage, Google have predicted that Valentine’s Day sales will reach a whopping $18.6 billion and a fair amount of this will be spent over the next few days. Therefore it is time to act and develop your last minute PPC campaign!  Read more →

Posted in PPC | Tagged , , , ,

Is the Internet Bored of Lady Gaga?

When Lady Gaga first hit the headlines in 2008 she was a welcome breath of fresh air, describing herself as both a “retrosexual” and “exhibitionist singer-songwriter” in one of her early interviews. Her allure came from her unique style, which included bright make up, daring outfits and crazy accessories and her brand of catchy electro-influenced, synthesised songs.

However it would seem that Lady Gaga’s popularity has been falling recently, as her latest album has sold 4 million less copies than her début and internet search trends support this.

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Posted in Google, Internet | Tagged , , ,

Mobile Marketing Spend To Surpass $55 billion

Our ever growing reliance on smartphones and the rising capabilities of the most recently released handsets have enabled marketers to offer more sophisticated mobile ads, apps and websites. Having the appropriate mobile ads and fully optimised mobile site or app in place is key, as consumers now have the ability to purchase any time, anywhere and expect businesses to cater to this.  Read more →

Posted in Mobile | Tagged , , ,

Be Imaginative In Your Remarketing

If your initial PPC efforts have failed to lead to a conversion, then remarketing gives you the opportunity for redemption and you should certainly use this chance wisely. If you choose to simply offer a standard remarketing ad to all those who have visited your site within the past 30 days, then you are making a huge mistake. Read more →

Posted in PPC | Tagged , , , ,

Mobile Banking Will Continue To Grow

A decade or so ago, the concept of banking via your phone would have seemed quite alien and many would have been reluctant to share such information via their handset. However data security has risen, alongside the rapid growth in the number of, popularity and quality of  mobile phones.

Mobile Banking 2017

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Posted in Mobile | Tagged , , , ,

Could Mobile Apps Finally Make 2013 The Year Of Mobile?

At the turn of each new year, one of the key predictions for the coming year is that it will finally be the year that mobile ads take off. Unsurprisingly it is once again predicted to be one of this years huge trends, but 2013 could be the last year that we write these predictions off. Below are some reasons why it may finally be time to create a killer mobile ad strategy! Read more →

Posted in Mobile | Tagged , , , ,

Last Minute Christmas Campaigns

We’ve all been there, it’s Christmas Eve or Christmas Day and we’ve forgot to get a present for a friend or family member. The shops are closed and at this point we are forced to go online, searching for a Christmas gift that won’t have to be shipped. This Christmas is my first in digital marketing and this time around I have a different perspective on last minute shopping Read more →

Posted in Internet | Tagged , , , ,

Which Websites Are Most Popular In Your Nation?

For their December report on the State Of The Web, Opera have undertaken research into which sites are most popular on mobile in nations across Europe. Using their findings, they have compiled a list of the top 10 local domains visited from mobiles in each country and the results are quite interesting. Unsurprisingly, news sites are the most popular and make an appearance in the top 10 of every country in the study. Read more →

Posted in Mobile | Tagged , , ,

Why Infographics Should Be Part Of Your SEO Strategy

Infographics have been a bone of contention for some time and many SEO’s will tell you that using images in the place of text is not the best link building practice, with the common cause for this being scepticism regarding the ability of infographics to garner valuable links. However infographics can be of real benefit to your SEO efforts and you should certainly consider incorporating them into your campaign, where appropriate. Presenting key data in a visually stimulating and easy to interpret format can convey your message for quicker and lead to greater sharing, compared to lengthy text articles containing the same statistics. So the real question is how you can create a successful infographic, akin to the one pictured below. Read more →

Posted in SEM | Tagged , , , ,

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