+44 (0)800 019 6813

News

The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

Facebook Set to Launch New Enterprise Collaboration

A recent report from the Financial Times says Facebook are more...

Facebook Set to Launch New Enterprise Collaboration

A recent report from the Financial Times says Facebook are set to launch a new enterprise collaboration called ‘Facebook at Work’. This is the first concerted effort Facebook has made to compete with business networking sites like LinkedIn, Microsoft SharePoint and Yammer.  

An ‘enterprise collaboration’ is a system designed to allow corporate employees to communicate with one another as an organisation, to connect with professional contacts, to collaborate over documents, and to work on projects with users in different geographical locations.

2696198607_804f72d5fc_z

The new Facebook platform will be separate from the existing consumer version, however will include similar features, like the messaging tool, a news feed, groups and document sharing.

A study by Avanade reported that, Facebook, Twitter, and LinkedIn, are currently the most popular collaboration tools used by employees within the workplace, despite the current lack of enterprise collaboration capabilities. However the report does state that, “In the next 12 months businesses plan to shift from using consumer-driven social tools (e.g. Facebook, Twitter) to enterprise social collaboration tools (e.g. Microsoft SharePoint, Salesforce Chatter).”

There is clear reasoning behind the idea for the new site, but the question is, will users be convinced Facebook can offer more than their current enterprise collaboration provider?

Facebook are the dominant force in social media, with 1.35 billion monthly active users worldwide (compared to LinkedIn’s current 331 million registered members). This is a definitely a strong base to help market the product, and there is huge potential for smaller businesses to use the site – presuming it’s free.

However, many businesses are already against the idea of employees using Facebook within the workplace due to a lack of trust, as well as the whole controversy surrounding privacy and socialisation within the workforce. Facebook will have to reassure businesses that their new site can be trusted with sensitive information that may be passed around the company via discussion boards or groups.

Regardless of this, it will no doubt be a challenge for Facebook to become a significant competitor in what is already a very well established industry. There are a large number of applications and websites that companies have been using for many years: employees have become familiar with these platforms and are like to have a lot of data saved on them. With social networking, it’s very difficult to pull people away from what they already know.

Are Facebook looking to sync or integrate with existing competitors, or simply replace them altogether? Please share your thoughts and opinions in the comment box below.

The Future is Not Bright for Smart Glasses

Questions are already being asked about the future of smart more...

Hit by Penguin 3.0? How to Check if Your Website’s Been Affected by Google’s New Algorithm Update

Google’s latest algorithm update, Penguin 3.0, hit last Friday and has more...

Smartwatch Sales Rise to 100 Million Units by 2019

Juniper Research recently conducted a study in relation to the use more...

Consumers Losing Money Shopping via Google

When shopping for your favourite products using Google, do you more...

Twitter’s ‘Buy Now’ Button – Great Start, Needs Improvement

Twitter have officially begun testing their 'buy now' button this more...

The ISIS Social Media Strategy

Conflicts across the world right now are more serious than more...

Penguin 3.0 – How Can You Avoid Its Wrath?

With a new Penguin update from Google on its way, more...

Could Mobile Location Based Services Be The Future Of Selling?

Mobile location based services (MLBS) are growing and emerging into more...

Google’s Project Zero Set To Defend Search Privacy

Google has gathered the most experienced hackers together in order more...