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Improving the performance of pay per click (PPC) campaigns on Google AdWords can seem like a daunting task, especially if your campaigns have grown in scale and complexity over time. However, PPC campaigns are often one of the largest and most expensive component’s of a business’ online strategy, and even a percentage change in performance metrics can mean huge cost savings for your company.

Ensuring you have a strong PPC account will help you achieve the following:

  • Drive more online sales
  • Lower the cost per acquisition
  • Increase your reach for the same budget

Developing a robust search campaign on Google AdWords requires time and attention to detail – you need to consider a number of factors. Here’s a step-by-step guide you can follow to help you achieve better results.

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10 Steps to Improve your AdWords Campaign Performance