Farhad Divecha
Group CEO
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
Why You Need to Optimise for Customer Lifetime Value
Lifetime value matters for B2B & B2C
Measuring and optimising performance
Data-Led Sports Marketing Checklist
In today’s climate of changing privacy laws and cookie-less tracking, sports brands
Google’s Privacy Changes to Tracking Across Android Apps
New privacy changes will limit tracking across apps on Android devices.
Privacy Concerns Deter Third of Social Media Consumers
A survey commissioned by AccuraCast has found that the recent spotlight on
How to Improve Facebook Event Match Quality
Facebook displays an event match quality score once server-side tracking has been
