Farhad Divecha
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
The International CMO’s Handbook 2023
Despite today’s interconnected world with its low barriers for cross-border trade, international
Google’s Guide to Search Ranking Systems
Google recently published a new guide to search ranking systems, which lists
EU-US Data Privacy Framework Eases GDPR Concerns
U.S. President Joe Biden signed an executive order last weekend to implement
Data-Led Financial Services Marketing Checklist
Financial services brands work with customer data ranging from simple website visits
Why You Need to Optimise for Customer Lifetime Value
Lifetime value matters for B2B & B2C
Measuring and optimising performance
