Farhad Divecha
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
Data-Led Sports Marketing Checklist
In today’s climate of changing privacy laws and cookie-less tracking, sports brands
Google’s Privacy Changes to Tracking Across Android Apps
New privacy changes will limit tracking across apps on Android devices.
Privacy Concerns Deter Third of Social Media Consumers
A survey commissioned by AccuraCast has found that the recent spotlight on
How to Improve Facebook Event Match Quality
Facebook displays an event match quality score once server-side tracking has been
G.A. Gold – How to Remove fbclid from Google Analytics Page Reports
Ever wondered what all of those veeery long parameters starting with ‘fbclid=’
