
Farhad Divecha
Group CEO
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.

Season’s Greetings
Merry Christmas & a very Happy New Year to all our readers!
What’s New With AccuraCast?
A lot has been going on outside of our main website, and
Google’s New Image Format – WebP
Over the last few months and indeed over the last few years,
Tracking Call Metrics On AdWords
Ad agencies have long believed that AdWords not only helps drive online
TripAdvisor Shuns Google But Ties Up With Facebook
For the last two weeks or so, there appears to be some






