Emirates Branded Content Marketing
Emirates Branded Content MarketingMar 10 2015
Emirates Airline sponsors the official men’s tennis rankings on the ATP World Tour Race to London. We’re transforming the way Emirates uses the ATP’s highly engaging content to promote the brand on a wide range of sites including national newspapers and sports sites.
- Google Display Network
Changes in the Emirates-sponsored top 10 ATP tennis rankings are popular news. We built ad campaigns around such news topics, driving traffic from tennis specific and general sports news sites to the branded content. The strategy was to identify opportunities to promote the brand on very high traffic sites, generating millions of impressions in just a day or two for a very low CPM.
- 80 million impressions delivered in one weekend
- Average CPM reduction greater than 50%