Expanding Horizons Live: International Growth Roundtable

In today’s fast-moving global landscape, expanding into new markets takes more than ambition. It requires smart digital marketing strategies, local insight, and the ability to balance scale with relevance across every stage of the journey.

This exclusive, invite-only roundtable brought together senior marketing leaders to discuss the opportunities and challenges of growing brands across multiple markets through digital marketing.

The roundtable focused on how to build effective international expansion strategies, from identifying the right markets and localising messaging to managing media, measurement, compliance, and launch readiness.

This event provided a valuable opportunity to learn from peers, share practical perspectives, and explore how brands can integrate winning digital marketing approaches to support sustainable cross-border growth.

• Choosing the right markets based on data, demand, competition, and commercial potential.
• Adapting messaging, content, and creative for local audience expectations and cultural nuances.
• Setting up SEO, GEO, paid media, social and analytics frameworks that scale effectively across territories.
• Navigating legal, compliance, and brand governance considerations in regulated or complex markets.
• Using AI and automation to improve efficiency, local relevance, and campaign performance.

Read the key takeaways from the roundtable discussion.

Senior marketers, digital leaders and growth teams responsible for international expansion, multi-market strategy, localisation, media, analytics or brand development.