Jul 2, 2026
Inside our International Growth Roundtable at Sky Garden
Discussing sky-high growth at Sky Garden! We hosted a select group of Marketing Leaders this week for a dinner roundtable on International Growth through Digital Marketing.
No slides. No pitches. No panels. Just an honest conversation between senior peers navigating the same challenges: expanding brands across multiple markets.
A few themes that stood out:
🌱 Market selection matters.
Getting the market size and readiness right, before you invest, shapes everything that follows.
🌱 Listen before you launch.
Social listening ahead of market entry gives you a real read on local sentiment, especially in spaces like Reddit, where communities are often vocal (and not always flattering) about brands.
🌱 Centralise strategy, localise execution.
The strongest approach keeps control at the centre while staying genuinely receptive to local nuance.
🌱 AI is changing the game, carefully.
Adoption is accelerating, but there’s a real risk in assuming AI tools alone qualify someone to do marketing. Skill and judgement still matter.
Thank you to everyone who joined the table above the city skyline and shared so openly. Conversations like these are where the best thinking happens.
Interested in joining the next one? Get in touch.
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