Last updated: Aug 28, 2026
Doing Business in Colombia: Market Entry, GTM Strategy & Growth Potential
Why Expand into Colombia
The population of Colombia is 53,936,226, and is growing at the rate of 0.92%. The GDP per capita, which represents the potential spending power of the people, is $23,576, measured on a purchasing power parity (PPP) basis to allow comparison with other countries.
79.06% of Colombia’s population lives in urban areas. 64.63% of the population is of working age (15-59). 79.35% of the population has internet access and 12.15% has 5G mobile coverage. These factors are important for digital-first businesses to keep in mind.
The Accuracast International Growth Index ranks Colombia #68 overall for market attractiveness. The country’s rank changed -5 places, representing a fall from last year’s position.
How we can help you grow in Colombia:
Accuracast offers a comprehensive range of international digital marketing services to support brands looking to grow their presence in Colombia. Whether you need an international SEO agency, an international advertising agency, or an international social media marketing agency specialising in Colombia, we’ve got you covered.
Colombia's International Growth Stats
| International Growth Pillar | Score |
|---|---|
| Market Demand | 55 |
| Purchasing Power | 56.31 |
| Digital Readiness | 71.11 |
| Financial Infrastructure | 82.97 |
| Regulatory Complexity | 60.9 |
| Setup Cost & Friction | 39.81 |
| Digital Search Demand | 32.81 |
| Cross-Border Activity | 48.34 |
| Overall Score | 51.85 |
| Score Change | 1.14 |
| Overall Rank | 68 |
| Rank Change | -5 |
Digital Search Demand
32.81%
Purchasing Power
56.31%
Digital Market Maturity in Colombia
The digital search demand score for Colombia is 32.81.
Go-To-Market Strategy Considerations for Colombia
The purchasing power score for Colombia is 56.31, and the country scores 71.11 for digital readiness.
Financial & payment infrastructure
In terms of financial infrastructure, Colombia scores 82.97.
Regulatory & business setup friction
From a business expansion point of view, Colombia scores 60.9 for regulatory complexity and legal restrictions. This is reverse-scored, meaning the higher the score, the easier it is to navigate local regulation.
The score of 39.81 indicates the costs and friction associated with setting up a business presence in Colombia.
Colombia market attractiveness change
Compared to last year, the overall International Growth Index score for Colombia has changed 1.14 points, causing the country to go -5 places from 2025, dropping to rank #68 in 2026.
Most Popular Social Media Platforms in Colombia:
- YouTube
- TikTok
International Expansion Risks for Colombia
While new market expansion can be exciting, it is important to also consider the risks when entering a market like Colombia.
Compare Colombia to other countries
| International Growth Pillar | Colombia Score |
|---|---|
| Market Demand | 55 |
| Purchasing Power | 56.31 |
| Digital Readiness | 71.11 |
| Financial Infrastructure | 82.97 |
| Regulatory Complexity | 60.9 |
| Setup Cost & Friction | 39.81 |
| Digital Search Demand | 32.81 |
| Cross-Border Activity | 48.34 |
| Overall Score | 51.85 |
| Score Change | 1.14 |
| Overall Rank | 68 |
| Rank Change | -5 |
| United States Score |
|---|
| 53.39 |
| 71.03 |
| 93.01 |
| 81.18 |
| 64.5 |
| 27.2 |
| 43.46 |
| 69.58 |
| 60.79 |
| 1.2 |
| 3 |
| 0 |
View market attractiveness data for other countries ranked like Colombia:
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