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Social marketing

Selecting Global Influencers: Why ‘One Size Fits All’ Doesn’t Work

Through social media, your brand can reach across the world instantly.

Understanding Gen Z: What Global Brands Need to Know

Gen Z is no longer the “next generation”. They are now your

Business connector
LinkedIn business professional
How to Setup LinkedIn Conversions API

LinkedIn Conversions API provides a long-awaited solution to future-proof LinkedIn Ads performance

WhatsApp advertising
WhatsApp Marketing & Advertising Guide for Customer Growth & Engagement

WhatsApp is the most popular messaging platform globally. As of June 2023,

Data Privacy Padlocks
Privacy Concerns Deter Third of Social Media Consumers

A survey commissioned by AccuraCast has found that the recent spotlight on

Well-matched
How to Improve Facebook Event Match Quality

Facebook displays an event match quality score once server-side tracking has been

Retail store with Samcart ecommerce site
How To Set Up SamCart for Facebook Conversions API Correctly

Anyone who’s attempted to set up Facebook Conversions API on SamCart will

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