Industry Trends
Online Multichannel Strategies for Sports Brands
Customers today rarely complete their purchase journey using just one channel. It
Does Influencer Marketing Pay Off?
In recent years the amount that brands have spent paying social media
AI Tools Marketers Can Start Using Now
Artificial Intelligence (AI) is a buzzword right now in the marketing industry.
5 Lessons for Western Marketers to Learn from China
With the world’s largest population, and the world’s second largest economy, China
Marketing trends – can you jump on them without creating a PR nightmare?
A brand’s core aim is, of course, to gain as much exposure
Event Recap: Marketing with AI and Automation
Artificial Intelligence is a hot topic now. 72%
Twitter Engagement Independent of Follower Count
An influencer’s popularity on Twitter seems to have little or no effect
Should B2B Offer Black Friday Deals?
It’s that time of year, whether you like it or not; this coming weekend
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