Customers today rarely complete their purchase journey using just one channel. It is often the case that a customer will see an ad on social media, click around here, Google Search there, maybe even interact with a display ad remarketed to them. Days later, the customer decides to purchase after receiving a reminder email. Ensuring that your brand reaches customers at every stage of this fragmented journey requires multichannel marketing.
Each campaign will require a specific approach. The channels used, resources allocated, and customer journeys to conversion will vary from one sport to another, and from one acquisition goal to another.
Download our free guide to online multichannel strategies for sports brands, where we’ve outlined the 4 most popular acquisition activities in the sports industry, linking them to the marketing channels most likely to help your brand get that conversion.
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