May 2, 2018
Newsletter – % users to opt out of tracking due to GDPR
69% of Users To Opt Out Of Ad Tracking
We polled 2,300 random UK social media users this week, asking them one simple question: “Will you opt out of ad tracking on Facebook & Twitter?” Around 69% of the users surveyed said they intended to or had already opted out. This could represent a significant challenge to marketers. Take our 3-minute assessment to find out whether your marketing strategy is designed to deliver continued growth even after GDPR comes into force.
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