Jul 26, 2016
July 2016 Newsletter
Google Launch New Expanded Text Ads
On Tuesday 26th of July, Google announced the launch of expanded text ads globally.
Optimized for the mobile-first world, expanded text ads are designed to maximise your presence on search results. With nearly 50% greater ad copy, this format features a more prominent headline and extra room to highlight your products and services.
Users will get more information from the ads. There is an expected click-trough rate (CTR) uplift of ten to twenty percent.
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