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July 2016 Newsletter

July 2016 Newsletter

Google Launch New Expanded Text Ads

On Tuesday 26th of July, Google announced the launch of expanded text ads globally.

Optimized for the mobile-first world, expanded text ads are designed to maximise your presence on search results. With nearly 50% greater ad copy, this format features a more prominent headline and extra room to highlight your products and services.

Users will get more information from the ads. There is an expected click-trough rate (CTR) uplift of ten to twenty percent.

Don’t miss this opportunity!